Booking links, QR codes and Google

Owners and admins build links in Settings → Website:

1. Choose what the link opens: your whole timetable, one class type, one instructor or one upcoming class.
2. Choose where you will share it (see below). The link gets the UTM tags for that place: the labels after the ? that tell your reports where a visitor came from.
3. If you like, give it a campaign name of your own, such as spring-offer, in place of the usual campaign.
4. Copy it, or download it as a QR code.

A link looks like https://your-studio-site/book?type=… followed by its tags. It takes visitors to your timetable on the first day with a matching class, or straight to the class. The tags travel with them through the timetable, sign-in and the waiver, and are saved on the booking.

If your site uses tracking and the visitor said yes to cookies, the tags are also remembered for 30 days, so a booking on a later visit still counts for the link.

• Instagram bio: utm_source=instagram, utm_medium=social, utm_campaign=bio.
• Instagram story: the same, with utm_campaign=story.
• Google Business Profile: utm_source=google, utm_medium=business_profile, utm_campaign=book.
• Facebook page: utm_source=facebook, utm_medium=social, utm_campaign=page.
• Your own website, for a Book button on the website you already have: utm_source=website, utm_medium=referral, utm_campaign=book. (The timetable you embed there tags its own links: see Embedding your timetable.)
• Email newsletter, for emails you send from another tool: utm_source=newsletter, utm_medium=email, utm_campaign=newsletter.
• WhatsApp, for a link you send or put in your status: utm_source=whatsapp, utm_medium=messaging, utm_campaign=share.
• Printed QR code, for posters, flyers and the card at the desk: utm_source=qr, utm_medium=print, utm_campaign=studio.
• No tags: a plain link. Bookings from it show as made on the website.

Any link can be downloaded as a QR code, as a PNG or as an SVG (which stays sharp at any size, the one to give a printer). The QR code for your booking page uses the printed QR code tags unless you choose another place.

Every product your site sells (an intro offer, a pack, a membership, a drop-in) has its own QR code: Products → QR next to it, ready to print or download. A client scans it with their own phone, signs in (or makes an account with their email) and orders it to pay at the desk. No card is taken: the order shows in Orders as Unpaid, marked “Studio QR code”, and you mark it paid once you have taken the money. The usual rules still apply, such as one intro offer per client.

Your Google Business Profile is what people see when they look your studio up on Google Search or Maps. To put your Book link there:

1. In Settings → Website, make a link for Google Business Profile and copy it.
2. Sign in to Google as an owner or manager of your profile, then open the profile at business.google.com, or search for your studio on Google Search or Maps.
3. Choose Edit profile, then look for the Contact section.
4. Paste the link into the appointment or booking link field. Google changes its wording from time to time, and booking links aren’t offered for every kind of business; if you can’t find such a field, use the Website field.
5. Save. Google may take a few days to check the change and show it.

Because the link carries the Google Business Profile tags, bookings from it show as Google Business Profile in Reports → Sources.

Reports → Sources (owners and admins) counts the bookings made in the dates you choose by where they came from: the link’s source (Instagram, Google Business Profile, Email newsletter, QR code and so on), or, for bookings without tags, how they were made:

• Website, no tags: booked on your site from a plain link, a search or a typed address.
• The app: bookings made in the app never carry tags.
• Studio desk: booked for the client by your team.
• Not recorded: bookings from before October 2026, and those the system makes itself (weekly bookings, offers and courses).

Each line shows the bookings, their share, how many were cancelled and how many attended, and the new clients (people whose first booking it was). A campaigns table splits tagged bookings by source, medium and campaign, and you can download it all as a CSV file.