Pricing
One honest price. Everything in it.
Every plan includes every feature built for its size. No paid add-ons, no setup fee and no contract, with free assisted migration from your current system.
Founding studios: 40% off your first 12 months · for the first 20 studios
Plans
Studio
For one studio with one or two rooms.
£99a month, ex VAT
One location
Founding studios: £59.40 a month for your first 12 months
Start with StudioBook a demo about Studio- Locations
- 1 location
- Rooms
- Up to 2 rooms
- Staff seats
- Up to 8 seats
- Clients and bookings
- Unlimited
- Branded studio site on your own domain
- Bed-by-bed booking on a map of your room
- Waitlists, weekly bookings and groups
- Class minimums with moves and automatic refunds
- Packs, memberships, intro offers, pauses and referrals
- Privates, duets, waivers and encrypted health forms
- Kiosk check-in with QR codes
- Reports, instructor pay and a Xero sales export
- Email marketing: segments, broadcasts and welcome, intro and win-back automations
- Free assisted migration and full data export
- Email support in UK hours
- The app on the App Store and Google PlayComing soon
- WhatsApp and text message remindersComing soon
Studio+
Most studios pick thisFor busy studios that want every channel covered.
£179a month, ex VAT
One location
Founding studios: £107.40 a month for your first 12 months
Start with Studio+Book a demo about Studio+- Locations
- 1 location
- Rooms
- Unlimited rooms
- Staff seats
- Up to 25 seats
- Clients and bookings
- Unlimited
- Everything in Studio
- Unlimited rooms
- Up to 25 staff seats
- Priority support with same-day replies in UK hours
- AI WhatsApp receptionistComing soon
- Your own branded mobile appComing soon
Multi
For groups running more than one studio.
£299a month, ex VAT
+ £99 a month per extra location (3 locations: £398)
Founding studios: £179.40 a month for your first 12 months, and £59.40 per extra location
Start with MultiBook a demo about Multi- Locations
- 2 included, add more
- Rooms
- Unlimited rooms
- Staff seats
- Unlimited seats
- Clients and bookings
- Unlimited
- Everything in Studio+
- Two locations included
- One client account and one set of credits across your locations
- Unlimited staff seats
- A named person for your onboarding
- AI WhatsApp receptionistComing soon
- Your own branded mobile appComing soon
- Reports across locationsComing soon
- No setup fee
- Free assisted migration
- No contract: pay monthly, cancel any time
- Unlimited clients and bookings
- Every feature in your plan, with no paid add-ons
Prices exclude VAT, which is added at the UK standard rate (currently 20%).
No paid add-ons
Everything included, where others may charge extra.
What other studio software has been reported to charge for, next to what every Joul plan includes. Each figure links to where it was reported.
| What you need | Elsewhere, as reported | With Joul |
|---|---|---|
| An AI assistant |
|
Joulie runs within a monthly AI budget each studio sets in its settings. When it is used up, Joulie pauses until the next month and plain summaries carry on. How heavy use is billed will be published here before launch. About Joulie |
| Your own branded app |
|
Built, launching soonEvery plan gets our client app for iPhone and Android: built, and heading to the App Store and Google Play. |
| Growing your client list |
|
Your plan’s price stays the same however many clients you have. |
| Taking bookings and payments |
|
Coming soonOnline payments are coming soon. When they launch, card and Direct Debit processing fees are passed through at cost, plus a small platform fee. We will publish the fee here before anything is charged. |
| Setup and moving your data |
|
A dry run before anything is saved, and a full export of your data at any time. How switching works |
An AI assistant
- Elsewhere, as reported
- Momence: AI Agent: $399 a month.Momence moved to quote-only pricing in September 2026, so this may have changed.Source: Momence help centreReported 20 October 2026 · not yet checked
- Mindbody: AI Concierge comes with the Ultimate tier, priced on request.Source: Mindbody websiteReported 20 October 2026 · not yet checked
- Mindbody: Starter is £89 a month per location; Accelerate and Ultimate are priced on request.Source: Mindbody UK blogReported 20 October 2026 · not yet checked
- With Joul
- Joulie, our AI assistant, on every plan, with no add-on to buy
Joulie runs within a monthly AI budget each studio sets in its settings. When it is used up, Joulie pauses until the next month and plain summaries carry on. How heavy use is billed will be published here before launch.
About Joulie
Your own branded app
- Elsewhere, as reported
- Momence: A branded app: $250 a month.Momence moved to quote-only pricing in September 2026, so this may have changed.Source: Momence help centreReported 20 October 2026 · not yet checked
- Glofox: The branded app is an add-on on the Essential and Boost plans, and included on Elite. Prices on request.Source: Glofox plans pageReported 20 October 2026 · not yet checked
- bsport: The branded app is part of the Engage package, about €250 a month.Source: Capterra listing (third party)Reported 20 October 2026 · not yet checked
- TeamUp: Not in our research: check with TeamUp.goteamup.com: TeamUp’s website
- With Joul
- Coming on Studio+ and Multi, in the plan’s price
Built, launching soonEvery plan gets our client app for iPhone and Android: built, and heading to the App Store and Google Play.
Growing your client list
- Elsewhere, as reported
- TeamUp: £99 a month for up to 100 active customers, rising in steps (£139, £179, £209, £249) to £299 for 501 or more. Monthly, with no setup fee.Source: TeamUp pricing pageReported 20 October 2026 · not yet checked
- With Joul
- Unlimited clients and bookings
Your plan’s price stays the same however many clients you have.
Taking bookings and payments
- Elsewhere, as reported
- Momence: Last published plans: Basic $0 with a 5% commission, Pro $60 with 2.5%, Custom $199. Quote-only since September 2026.These were the last published figures, so they may be out of date.Source: A review on AI Builder Marketplace (third party)Reported 20 October 2026 · not yet checked
- With Joul
- No commission on bookings
Coming soonOnline payments are coming soon. When they launch, card and Direct Debit processing fees are passed through at cost, plus a small platform fee. We will publish the fee here before anything is charged.
Setup and moving your data
- Elsewhere, as reported
- Varies: ask each provider.
- With Joul
- No setup fee
- Free assisted migration
A dry run before anything is saved, and a full export of your data at any time.
How switching works
The other providers’ figures come from public pages and reviews, as found in our research on 20 October 2026. They have not yet been re-checked on each provider’s own page, and prices change: follow each source and check before you decide.
Other providers’ details come from public pages and reviews, linked beside each figure; third-party sources say so. Products, prices and plans change: check each provider’s current terms before you decide. Product names belong to their owners; Joul is not affiliated with any of them.
Side by side
The plans, compared.
Every plan has every feature that is live today. Bigger plans add rooms, seats, locations and closer support.
| Feature | Studio | Studio+ | Multi |
|---|---|---|---|
| A month, before VAT | £99 | £179 | £299 |
| Founding studios, first 12 months | £59.40 | £107.40 | £179.40 |
| Locations | 1 location | 1 location | 2 included, then £99 each£59.40 each for founding studios |
| Rooms | Up to 2 rooms | Unlimited rooms | Unlimited rooms |
| Staff seats | Up to 8 seats | Up to 25 seats | Unlimited seats |
| Clients and bookings | Unlimited | Unlimited | Unlimited |
| Bed map, waitlists, weekly bookings and groups | Included | Included | Included |
| Class minimums and the demand board | Included | Included | Included |
| Reports, instructor pay and Xero export | Included | Included | Included |
| Email and app reminders | Included | Included | Included |
| One client account across locations | Not included | Not included | Included |
| The app on the App Store and Google Play | Coming soon | Coming soon | Coming soon |
| WhatsApp and text message reminders | Coming soon | Coming soon | Coming soon |
| AI WhatsApp receptionist | Not included | Coming soon | Coming soon |
| Your own branded mobile app | Not included | Coming soon | Coming soon |
| Online card payments and Direct Debit | Coming soon | Coming soon | Coming soon |
| Support | Email, UK hours | Priority, same-day replies | Priority, with a named onboarding lead |
Coming soon
What “coming soon” means
Anything marked coming soon is not available today. We say so on every page, rather than sell it early.
- It is being built, or it is built and waiting on a store or a provider to approve it.
- It is included in the plan’s price when it arrives: no add-on to buy.
- We never charge for something before it is live, and founding studios hear the dates first.
- Until then, clients pay at the studio as they do today, and your team adds their credits in a couple of clicks.
- Online card payments and Direct DebitClients pay at the studio until then.
- The app on the App Store and Google PlayBuilt for iPhone and Android, with Studio mode for your team; store review is next.
- WhatsApp and text message remindersBuilt, with consent and a text fallback; email and app reminders work today.
- AI WhatsApp receptionistIn development, for Studio+ and Multi.
- Your own branded mobile appYour name and icon in the stores, for Studio+ and Multi.
- Reports across locationsEvery location’s figures in one view, for Multi.
Founding offer · for the first 20 studios
40% off your first 12 months.
We are working closely with our first 20 studios. You get 40% off your monthly bill for your first 12 months, a direct line to the people building it, and a real say in what comes next.
- 40% off your first 12 months: Studio is £59.40 a month instead of £99
- A direct line to the team building it
- First access to new features as they ship
- Free, hands-on migration from your current system
VAT and card fees
VAT
Prices exclude VAT, which is added at the UK standard rate (currently 20%).
Card and Direct Debit fees
Online payments are coming soon. When they launch, card and Direct Debit processing fees are passed through at cost, plus a small platform fee. We will publish the fee here before anything is charged. Until then, clients pay at the studio as they do today, and your team adds their credits in a couple of clicks.
What counts as a location?
A studio address with its own rooms and timetable. Multi includes 2; each extra location is £99 a month.
What is a staff seat?
Anyone who signs in to the dashboard: owners, admins, instructors and the front desk. Clients are always unlimited.
Can we change plan later?
Yes, up or down, from one month to the next.
Is there an annual plan?
Not yet. Every plan is monthly, with no contract.
How does the founding offer work?
The first 20 studios to join get 40% off their monthly bill for their first 12 months, extra locations included (Studio is £59.40 a month instead of £99). After that the normal price applies. Nothing else changes: same features, same no-contract terms.
Are there any other fees?
No setup fee, no migration fee and no paid add-ons. Online payments are coming soon. When they launch, card and Direct Debit processing fees are passed through at cost, plus a small platform fee. We will publish the fee here before anything is charged.
See it with your own timetable.
A 30-minute video call, shaped around how your studio runs. No sales script, and no obligation.