Email marketing

Marketing email (news, offers, a we-miss-you note) only ever goes to clients who said yes to it themselves, on your site or in the app. Nothing is pre-ticked, and a yes to texts or WhatsApp says nothing about email. Your booking emails (confirmations, reminders, changes) are separate: they never depend on this and never carry marketing.

Every marketing email says why the client gets it and has an unsubscribe link, and mail apps show their own one-click Unsubscribe button. Unsubscribing stops marketing email at once, ends any automation the client is in and is recorded on their profile like any other change of mind. Their booking emails carry on.

Email marketing → Segments has five ready-made segments: active members, intro offers that weren’t followed by a pack or membership, clients with no class for 21 days or more and nothing booked, birthdays this month (where you have the date of birth), and everyone who has been on a course or workshop. Build your own from the same rules, plus a client’s tags and groups, matched all together or any of them, each one included or left out.

As you change the rules you see how many clients match, how many of them can get marketing email, and why the others can’t (no yes, no email address).

• Write a subject, the preview line inboxes show, and the email itself from headings, paragraphs, up to three buttons and dividers. {{first_name}} and {{studio_name}} are filled in for each client.
• Buttons go to a page of your site (/schedule, /pricing, /courses) or any https:// address.
• The preview beside it shows the email in your studio’s colours as clients will see it. Send a test to yourself before anyone else gets it.
• Send it now or schedule it for a date and time (your studio’s time). A scheduled broadcast can go back to draft until it starts.
• Who it goes to is worked out when it sends, so someone who said no in the meantime is left out.

The send report shows how many it went to, how many opened and clicked (if you count them), who unsubscribed and who was skipped and why.

• Welcome series: two emails after a client’s first booking (what to expect, then a nudge to book again). It counts first bookings made after you switch it on.
• Intro offer to membership: when an intro offer has one credit left or is about to expire, an invitation to stay on with a membership.
• Win-back: a friendly note to clients who haven’t been in for three weeks and have nothing booked (not to paused members), and one more a week later.

Each is off until you switch it on. You can change its words, how long each email waits, when someone leaves it early (books again, starts a membership, buys a pack), a frequency cap (at most so many marketing emails in so many days, broadcasts included) and quiet hours, so nothing lands at night. Its activity log shows who joined, which emails went, what waited and why people left.

Counting opens and clicks is off unless you switch it on in Email marketing → Settings. It uses a tiny image and links on your own site, never a third-party tracker. Under the UK’s PECR rules, mention it in your privacy notice before you switch it on. Some mail apps load images on their own, so opens are an estimate.

When your mail provider tells us an address doesn’t exist (a hard bounce), we stop sending it any email at all, booking emails included. When a client marks one of your emails as spam, we stop sending them marketing; their booking emails carry on. Email marketing → Suppressed lists these addresses with why, what the provider said and when, and you can search it by address or client name.

Owners and admins can take an address off the list once they have checked it with the client, for example after a full mailbox was cleared. It is recorded in your team’s activity. Taking off a spam complaint does not start marketing again: the client’s earlier yes is withdrawn with it, and they get marketing only once they say yes again themselves. A client who gives you a new address needs nothing removing.

If Joulie is on, it can draft a win-back for clients who have gone quiet and put it into the win-back automation or a broadcast draft, as well as an email straight away. It is always a proposal: an owner or admin approves it first, and a broadcast draft still waits for you to send it.