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Founding40% off your first 12 months

Booking software for UK reformer studios

Every reformer booked, bed by bed.

Clients pick their exact reformer on a map of your room. Waitlists refill freed beds, weekly regulars rebook themselves, and a class that won’t reach its minimum moves people on with credits back. Your branded site, the app and your dashboard, for one monthly price.

Book a demoSee the demo studio
  • From £99 a month
  • Founding studios 40% off
  • Free migration
  • No contract
The owner dashboard’s week schedule: classes, privates and duets for each day with how many beds are booked.
A client choosing their reformer on a phone, with Book this bed at the bottom.

Product tour

Everything a reformer studio runs on, from the bed map to the books.

Real screens from our demo studio. Clients get a calm, branded experience; your team gets a quick, dense dashboard and Studio mode in the app.

Try the demo studio
  • The bed map on a studio’s site: ten reformers seen from above, some taken, one out of service, and the client’s favourite bed picked.

    Studio site and app

    Live

    The bed map

    A top-down map of your room with the mirror at the top. Clients book their favourite reformer, or let auto-assign choose: favourite, then preference, then the first free bed.

    • Beds in maintenance leave the map
    • An accessible list of the same room
    How it works: The bed map
  • My bookings on a studio’s site: a weekly booking that repeats every week, with its next classes and options to skip, pause or end.

    Studio site and app

    Live

    Weekly bookings

    “Repeat every week” after booking. The same bed when it’s free, waitlist when it’s full, a pause when credits run out and back on when they return.

    • Skip a date, pause or end
    • Closures like Christmas skipped
  • My groups on a studio’s site: a group of friends by first name, their weekly class and the classes they share.

    Studio site and app

    Live

    Groups and “book with friends”

    Invite a friend to the bed next to yours. Groups book side by side, each person paying their own way, and regulars can share a weekly slot.

    • Join links for client groups
    • First names only, never details
  • The dashboard’s At risk page: a class short of its minimum, who is booked, and suggested classes to move them to.

    Dashboard

    Live

    Class minimums, moves and refunds

    Set a minimum to run. A class still short at decision time moves its clients to a class nearby, or cancels with every credit back and no late fees.

    • Suggested classes to move to
    • Tentative classes confirm themselves
  • The dashboard’s demand board: a weekday by hour heatmap of when clients asked for classes, and who asked for one hour.

    Dashboard

    Live

    Classes your clients ask for

    Clients tell you when they’d come. A heatmap shows the gaps, and a class opened from it offers held beds to everyone who asked first.

    • Day and time windows
    • First offers before it opens to all
  • Studio mode in the app on a phone: today’s classes with how many beds are booked and checked in.

    The app, Studio mode

    Built, launching soon

    Studio mode in the app

    One app for clients and staff. Your team signs in with two-factor and runs today’s classes from a phone: beds, check-in, attendance and a QR scanner.

    • Attendance marks wait for a signal
    • Reports in brief for owners

    Built for iPhone and Android; heading to the App Store and Google Play.

  • The dashboard’s reports: fill, attendance, members and intro offers for the last 28 days, compared with the period before.

    Dashboard

    Live

    Reports and a Xero export

    Fill by class, instructor, time slot and reformer, intro offers that convert, regulars gone quiet, instructor pay, and sales as a Xero import file.

    • Every table as CSV
    • Monthly VAT report
  • Refer a friend on a studio’s site: the client’s referral code and link, and what both friends get.

    Studio site and app

    Live

    Pauses and referrals

    Members ask to pause for a holiday or an injury, and the pass waits with them. Every client has a referral code, and both sides are rewarded after the friend’s first class.

    • Your rules for pauses
    • Rewards only after a real class
    How it works: Pauses and referrals
  • The dashboard’s notification settings: class reminders, quiet hours, and WhatsApp and text messages with a text fallback.

    Dashboard

    Built, launching soon

    Reminders that respect quiet hours

    Booking updates and class reminders by email and app notification, never during your quiet hours. WhatsApp and text messages are built in, with consent and a text fallback.

    • Up to three reminders per class
    • A message log on every client

    Email and app today; WhatsApp and texts switch on once the providers are connected.

See it with your own rooms and timetable.

30 minutes on video with the people building it, shaped around how your studio runs.

Book a demo

Why Joul

Built around the reformer. Priced like a partner.

An all-inclusive price, your own brand, UK-first support, and Joulie, our AI assistant, on the way.

All-inclusive price

One price. Everything in it.

Every feature in your plan from the first day: the branded site, the bed map, waitlists, weekly bookings, reports and the kiosk. No paid add-ons, no setup fee, and we move your data over for free.

  • No paid add-ons
  • No setup fee
  • Free assisted migration
  • No contract
What Studio costs a month: the plan price, and nothing for any of the extras.
Studio plan, a month
£99
Branded studio site
£0
Bed map, waitlists and weekly bookings
£0
Reports and the Xero export
£0
Kiosk check-in
£0
Migration from your old system
£0
Setup fee
£0
Total, ex VAT
£99

Your brand, your site

Clients book with you, and stay with you.

Every studio gets its own site on its own domain, in its own colours: timetable, prices, studio pages and booking. No marketplace, and no other studios listed beside yours.

  • Your domain and colours
  • Timetable, prices and FAQ
  • Booking stays on your site
A demo studio’s own website with its name, headline, intro offer and Book a class button.

UK first

Built for UK studios, not adapted for them.

Prices in pounds, UK GDPR from the start, and real people on support in UK hours. VAT receipts for every payment, and a monthly VAT report for your accountant.

Currency
Pounds and pence, everywhere
Data
UK GDPR; health answers encrypted and access-logged
Support
Monday to Friday, 8am to 6pm UK time
Receipts
UK VAT receipts and a monthly VAT report

AI WhatsApp receptionist

Coming soon

Answers “any space at 6:45?” at 11pm.

An assistant on your studio’s WhatsApp that checks the timetable, offers a free bed and books it. Included in Studio+ and Multi when it launches.

  • Books real beds
  • Joins waitlists
  • Hands over to your team

Client: Hi! Any space on the 6:45 reformer tomorrow?23:04

Studio: Two beds left. Your favourite, R4 by the window, is free. Book it for 1 credit?23:04

Client: Yes please!23:05

Studio: Booked: Reformer Flow, Thu 06:45, bed R4.23:05

An illustration of a feature in development.

Founding studios

Words from studios, once they’re ours to share.

We are onboarding our first studios now. Their words go here, with their permission, as soon as they have run a few weeks of classes.

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    A founding studio’s quote will appear here.

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    A founding studio’s quote will appear here.

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Everything included

And the everyday essentials.

All of it in every plan. Nothing here is a paid extra.

  • Waitlists that refill themselves

    A freed bed is offered to the next client and held while they confirm. Cancellation windows apply themselves.

  • Credits, packs and memberships

    Class packs, memberships and intro offers as credits that count themselves down. The ledger keeps every change.

  • Privates and duets

    Instructor availability, one-to-one and duet sessions with the reformer saved, and requests you approve.

  • Waivers and encrypted health forms

    Versioned waivers and health questionnaires, encrypted at rest. Every time someone opens the details it is logged.

  • Staff roles and two-factor

    Owner, admin, instructor and front-desk roles. Owners and admins sign in with two-factor.

  • Kiosk QR check-in

    A paired iPad at the door scans each client’s QR code, or finds them by name.

  • CSV migration and full export

    Import clients, passes and future bookings with a dry run first. Export every table whenever you like.

  • Studio site and timetable

    Your timetable, prices, FAQ and studio pages, edited from the dashboard and published on your own domain.

Switching

Switching is easy, and it’s on us.

Free assisted migration on every plan. Your data stays yours: export everything, any time, in one ZIP.

How switching worksCompare with your current system
  1. 01Send us your exportMost studio systems export clients, passes and bookings as CSV. Send them to us, or upload them yourself in Settings, Import.
  2. 02Check the dry run togetherWe map the columns and show exactly what will be created: clients, credits and future bookings, before anything is saved.
  3. 03Go live on a quiet dayClients sign in with their email and find their credits and bookings already waiting. No passwords to reset.

Founding offer · for the first 20 studios

Become a founding studio

We are working closely with our first 20 studios. You get 40% off your monthly bill for your first 12 months, a direct line to the people building it, and a real say in what comes next.

Apply as a founding studio
  • 40% off your first 12 months: Studio is £59.40 a month instead of £99
  • A direct line to the team building it
  • First access to new features as they ship
  • Free, hands-on migration from your current system

See it with your own timetable.

A 30-minute video call, shaped around how your studio runs. No sales script, and no obligation.

Book a demoSee the demo studio